Kate Zessel is a local Whistler artist and illustrator whose work is inspired by nature, adventure and life in the mountains.
Her website needed to allow her artwork to speak for itself, finding beauty in simplicity. As well as showcasing her portfolio, she needed an online store through which to sell both original works and prints.
Kate needed a website that was simple to maintain but that was flexible enough for her expanding portfolio and online shop.
We decided on a custom WordPress theme running WooCommerce for the e-commerce platform which allowed Kate the ability to specify delivery options by location, as well as track orders and processing in a clear dashboard area.
I designed her homepage to feature almost as a one-page website, including all relevant areas of her website: services, testimonials, shop and portfolio links. This was optimized for mobile use and the growing user trend of scrolling through content, especially important given Kate’s amazing social media audience on mobile devices.
Eat 2 Run
Eat 2 Run was founded by Sarah J Cuff, a registered nutritionist with a focus on fuelling running across BC and beyond.
The priorities for Sarah’s website were to:
- Grow her email list
- Showcase her recipes
- Increase sales of her digital nutrition products
I firstly built an integration between her current email client and 3 custom signup areas on the website: a header bar, footer, and a pop-up modal. Next, a highly customized recipe page ensured that the beautiful photographs of her food came to life, and that the recipes were tailored to any mobile device (see above).